📧 SHIN0027@e.ntu.edu.sg

Ph.D. Candidate in MIS with Extensive IT Industry Experience

• Professional More than 11 years of IT industry experience, bridging industry expertise with strategic insights.
• Practical Pursue pragmatic and relevant research that can impact industries and practitioners, utilizing advanced analytical techniques and data-driven methodologies.
• Proactive Identify emerging trends and potential opportunities through continuous learning and comprehensive analysis.
• Positive optimistic ****with the infinite possibilities of the future, with a forward-looking approach to innovation and growth.

<aside> 💡 Reserch interest Mobile Analytics, Fintech, Digital healthcare, Insurance, E-commerce, Ads, Digital Transformation of SMEs (Small and Medium Enterprises), The Economic Effects of AI, Randomized Field Experiments in Corporate Settings

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🎓 Education

August, 2023 - Ph.D. in Management Information System, Nanyang Technological University: Nanyang Business School

March, 2021 - August, 2023 M.S. in Management Information System, Seoul National University: Business School

March, 2005 - February, 2011 B.A. in Business Administration, Hongik University: Business School

📑 Publications

Published Research Paper

2022 Kayoung Shin, Moonkyoung Jang, and Jaeyeon Jeong (2022) “The Effect of Digital Transformation on SMEs using O2O Platforms - Focusing on Customer Engagement,” Asia Pacific Journal of Information Systems, 32.3 (2022): 580-600. *(▶️ *link)

• Investigated the effect of ****SMEs’ digital transformation efforts in O2O platforms on customer engagement
• Categorized digital transformation efforts into three categories: information diversity, responsiveness to customers, and the degree of functional use
• Employed a zero-inflated negative binomial regression

Conference Presentations

2024 Kayoung Shin, Hyeokkoo Eric Kwon, Anindya Ghose, Changwoo Suh (2024) “Play, Earn, and Engage: The Motivational Influence of Crypto-Economic Models on Mobile Game Engagement,” International Conference on Information Systems (ICIS 2024), Bangkok, Thailand, December 2024 2024 Kayoung Shin, Hyeokkoo Eric Kwon, Anindya Ghose, Changwoo Suh (2024) “Play, Earn, and Engage: The Motivational Influence of Crypto-Economic Models on Mobile Game Engagement,” The Workshop on Information Technologies and Systems, (WITS 2024), Bangkok, Thailand, December 2024

2024 Kayoung Shin, Hyeokkoo Eric Kwon, Anindya Ghose, Changwoo Suh (2024) “Play, Earn, and Engage: The Motivational Influence of Crypto-Economic Models on Mobile Game Engagement,” WITS Feeder Workshop, Singapore, September 2024

2022 Kayoung Shin, Hyeokkoo Eric Kwon, and Byungjoon Yoo (2022) "Optimal Design of Mobile Telemedicine Platforms: Evidence from Two Field Experiments," The Korean Chapter of the Association for Information Systems (KrAIS) Post-ICIS Workshop, Copenhagen, Denmark, December 2022