📧 [email protected]

Ph.D. Candidate in Information System

• Professional More than 11 years of IT industry experience, bridging industry expertise with strategic insights.
• Practical Pursue pragmatic and relevant research that can impact industries and practitioners, utilizing advanced analytical techniques and data-driven methodologies.
• Proactive Identify emerging trends and potential opportunities through continuous learning and comprehensive analysis.
• Positive optimistic ****with the infinite possibilities of the future, with a forward-looking approach to innovation and growth.

<aside> 💡 Reserch interest

• Tokenized Incentives: Blockchain, Crypto currency, Tokenization, Tokenomics, Fintech, Games, Platform governance
• Generative AI Economy: Technology adoption, Individual level productivity
• Methodology: Quasi-experimental designs, Difference-in-Differences, matching methods, and randomized field experiments

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🎓 Education

August, 2023 - Ph.D. in Management Information System, Nanyang Technological University: Nanyang Business School

March, 2021 - August, 2023 M.S. in Management Information System, Seoul National University: Business School

March, 2005 - February, 2011 B.A. in Business Administration, Hongik University: Business School

📑 Working Papers

Kayoung Shin, Hyeokkoo Eric Kwon, Anindya Ghose “Money for Fun or Fun for Money? How Financial Rewards Reshape Hedonic Service Engagement”

Kayoung Shin, Moksh Matta, Hyeokkoo Eric Kwon "Stabilize or Destabilize? Token–Based Ownership under Legitimacy Shocks"

Kayoung Shin, Jaecheol Park, Sihan Fang, Hyeokkoo Eric Kwon “Who Captures the Gains from Generative Artificial Intelligence”

(Note: Manuscripts available upon request.)

📑 Publications

Published Research Paper

2022 Kayoung Shin, Moonkyoung Jang, and Jaeyeon Jeong (2022) “The Effect of Digital Transformation on SMEs using O2O Platforms - Focusing on Customer Engagement,” Asia Pacific Journal of Information Systems, 32.3 (2022): 580-600. *(▶️ *link)

Conference Presentations

2026 Kayoung Shin, Moksh Matta, Hyeokkoo Eric Kwon (2026) "Stabilize or Destabilize? Token–Based Ownership under Legitimacy Shocks" (2026). PACIS 2026 Proceedings. 5. https://aisel.aisnet.org/pacis2026/blockfintech/blockfintech/5